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Why Real Estate Agents Need Social Media

It’s no secret that social media is now the biggest tool for businesses all around the world. When it comes to real estate, using social media is an amazing way for agents to grow their business as they are able to instantly connect with existing and potential clients. While every real estate agent should use some form of social media to promote their business, it is only effective if you do it correctly. By tweaking your content strategy and optimising your current and future social media posts, you can achieve great results for your real estate brand. Here are 6 tips that will help you step-up your real estate social media marketing.

1. Using the Right Real Estate Hashtags to Optimise Your Content

Hashtags are often misinterpreted as a tactic to only increase likes and followers with every post. While hashtags do bring more engagement to your content, they also facilitate discovery to the relevant audience.

Hash-tagging your posts with your location is especially important if you post photos of your listings on social media. Start big and go small — hashtag your town, city and even country. People searching for a new home in your area will be looking under all of these headings.

We have compiled a list of real estate hashtags you can use to find potential home-buyers or to attract potential real estate clients:

Generic Real Estate Hashtags

#realestate #realtor #newlisting #justlisted #broker #forsale #villaforsale #homesale #newvilla #househunting #dreamhome #propertyforsale #property #housing #mortgage #homesforsale #houseinthesun #openhouse #homesweethome #renovated #propertydeal

Real Estate Agent Hashtags

#investmentsales #realestate #commercialrealestate #realestatebroker #realestateagent #realestatelife #listingagent #homebuyers #homebuyer #realestateinvestment #propertyforsale #businessbrokerage #business #realtoroffice #banking #invest #hotproperty

Customized Real Estate Hashtags

#marbellavilla #forsalemarbella #realestatemarbella #marbellahomes #marbellaproperty #marbellalistings

2. Include some inspirational quotes in your content

Being known for great real estate quotes can boost your credibility with colleagues and clients. And for other agents, they can help motivate you and keep you focused. I have put together this short list of real estate quotes from a personal search to guide businesses, on what works in this area.

Funny real estate quotes:








Real estate quotes:

Inspirational quotes:


3. Hiring a photographer for high res photos

Great photography must be included in your marketing strategy. It is a very important piece of the selling puzzle. Since the majority of buyers are searching for their new homes on the internet nowadays, buyers are making a subconscious decision before even viewing the property in real life so showcasing your listed properties in the best possible way is imperative to sway those buyers.

The initial photo that a buyer sees on your site, or anywhere on the internet should be either a great exterior picture or a biggest room to grab their attention. Albeit mobile phones are producing some excellent cameras, the majority provide a 35mm lens. For high end property photos you will need this size lens for your close up shots but a professional photographer will bring a 16mm / 20mm to be able to capture a wider spectrum of each room.

4. Automating Real Estate Social Media Marketing Posts

If you’ve search for or read anything related to social media marketing and real estate, you’ll know that consistency in your posting makes a huge difference in your marketing performance. And of course a successful estate agent won’t always be around to be posting at the right times. In this case a consistent post scheduling system is essential.

That’s why we suggest using tools and online resources to help you automate and schedule your social media posts, this way it will help you prepare ahead of time. Tools such as Buffer and Hootsuite offer amazing help to pre-post your content.

5. Generate Quality Pre-Qualified Sales Leads

I really have saved the best for last!…… Anyone who has used Facebook before knows about “boosting” posts. Facebook literally guides us to put our hands in our pockets to shell out on vaguely targeted ads.… But what if I told you that there is a way to gain pre-qualified incoming leads on a downloadable CSV file? Yes its true!

Is no secret that Facebook is the biggest data capturing platform out there. Of course it knows your basic details – how old you are, what your likes and dislikes are… But what if I told you it knows what kind of house you live in, how many kids you have, even your household income. So using targeting options to seek out your prime audience is a realtors gold mine.  Moreover, using Lead Generation campaigns allows you to ask your potential clients various pre-qualifying questions such as – their contact details, where they would like to buy, budget, would they like to sell their current property, etc. And the best things is, the Honeybooth team are experts at creating, executing and managing real estate leads campaigns. Get in touch to find out more!

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