Building a buyer persona for your product or service helps us reach the ideal customer. The ideal customer is who you want to attract to your service or product and more importantly who wants to buy your service or product. In more general terms, buyer personas help you understand your customers and prospective customers better. By first building a buyer persona, we are making it easier to tailor content, advertisements, product development and services to the specific needs or behaviors of different groups.
What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers tick, it’s critical to develop detailed personas for your business. There are three main points we focus on in building the ideal customer:
– Understanding the background of your ideal customer
– Driving content creation, sales promotions, product development
– Relates or leads to customer acquisition and retention
Our agency builds personas through market research, as well as insights we gather from your current customer base. This can be done through surveys or interviews, to name just a few. Depending on what type of business you are running, you can have as little as one or two personas, or as many as 10 or 20.
Developing buyer personas allows us to create the right content and messaging that appeals to your target audience. Probably the most important aspect of building buyer personas is it allows you to personalize your marketing for different segments of your audience. For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas.
By doing this you build a bond of trust with your customers. They feel appreciated and understood. Finally, you retain those customers and build loyalty.
February 24, 2017