Content marketing happens to be one of the best long term marketing strategies around. Besides other elements involving SEO and online marketing in general, writing content that gets noticed is by far one of the biggest ranking factors around. Our agency has been developing content marketing strategies for over a decade and we’ve helped our clients become the authority in their respective niches.
Through storytelling you are buying up more web space or real estate and increasing your domain authority at the same time. This in turn earns you inbound links, another important ranking factor. Why is relevant and interesting content so important?
– It provides source material for a social media marketing campaign
– It encourages more email signups allowing us to build an effective email marketing campaign
– It enhances the value of your landing pages and other web pages
– It helps you build relationships with other online brands and industries
Telling your story or answering your customers (users) questions attracts new traffic, builds your reputation and encourages faith in your brand. When a visitor stumbles onto your site for whatever reason, your story can secure his or her confidence in what your selling. Best of all, the right content marketing strategy can influence conversions resulting in more revenue.
February 24, 2017