Social Media Optimization

Social Media Optimization

SMO is just one part of SEO, but contributes to the way people find you online

social media optimisation

What is Social Media Optimization?

Social Media Optimization or abbreviated SMO, has everything to do with your social networks. Social Media is a growing importance for your business today more than ever. SMO deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.

Although SEO and SMO are somewhat one different, they both work together to help strengthen your brand and boost your visibility across social platforms. SMO also helps generate leads and increases sales; therefore, optimizing your social media builds both familiarity and trust for your business or brand. The important thing to take away from here is your potential consumers will see you not only mentioned across social networks but also recommended by others.

More importantly when it comes to SMO we must take into consideration Google’s algorithm update called Hummingbird. The new algorithm changes the way Google interprets search terms, as well as changes the weight of some factors that drive search rankings. Why is this so important to SMO?

It’s because of social shares and how they are important to ranking now. Not many people realize or know this. The hummingbird algorithm values quality content that is both relevant and authoritative. But above all else is it sharable? The more sharable your content is on social networks the higher the quality is at least in Google’s eyes, and the better you’ll rank.


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